The ×īŠĀŠÓ°ÉŌ““ Tiger doesnāt travel off campus often, but when he does, it causes a scene similar to Beyonce appearing on Bloor Street: both bring out a multitude of excited teens (and camera phones) and are rarely seen wearing pants.
The Tiger was a huge hit on the streets of Toronto last weekend, accompanied by a photographer and two members of the ×īŠĀŠÓ°ÉŌ““ recruitment team. Armed with business cards and ×īŠĀŠÓ°ÉŌ““-inspired signage, the entourage spent two days encouraging Ontario high school students to consider an east-coast education.
āCurrently, almost a quarter of ×īŠĀŠÓ°ÉŌ““ās population hails from Ontario,ā explains Adam Robertson, acting director of recruitment at ×īŠĀŠÓ°ÉŌ““. āWith 120,000 people in attendance at the Ontario Universitiesā Fair (OUF), we wanted to have a presence, but stand apart from the crowd and maintain ×īŠĀŠÓ°ÉŌ““ās distinctly east-coast feel.ā
Prospective students, parents, alumni, teachers and the occasional Toronto Blue Jays fan posed with the ×īŠĀŠÓ°ÉŌ““ Tiger and different signs, highlighting just some of the reasons to go to ×īŠĀŠÓ°ÉŌ““. Dalās on-the-ground team uploaded photos to the ×īŠĀŠÓ°ÉŌ““ Facebook page and encouraged attendees to like, tag and share with their friends online ā which is exactly what hundreds of Torontonians did.
The timing of OUF was perfect ā with recruiters already in the Toronto area, ×īŠĀŠÓ°ÉŌ““ opted for a more experiential approach, delivering Dal-specific details and four-fingered high-fives on Front St.
While our Tiger has now returned to campus, the ×īŠĀŠÓ°ÉŌ““ recruitment team is just getting started. With the fall recruitment season spanning from September to late November, Dal recruiters spend up to four weeks on the road at a time as they visit hundreds of different high schools worldwide.
āEating, sleeping and hydrating are essential to living on the road,ā says Robertson.
As for how he and his team stays positive? āWhen you get to meet and help students who are a great match for ×īŠĀŠÓ°ÉŌ““, thereās really no better feeling.ā
Below are just some of the photos from the trip. To see more, visit .
